Consumer behavior : buying, having and being |
Michael R. Solomon
| 1995 | |
Cases in Advertising and Communications Management |
Stephen A. Greyser
| 1992 | |
Advertising Management |
David A. Aaker
| 1992 | |
Cost accounting : a managerial emphasis |
Charles T. Horngren
| 1991 | |
The design of cost management systems : text, cases and readings |
Robin Cooper
| 1991 | |
Marketing management : analysis, planning, implementation, and control |
Philip Kotler
| 1991 | |
Advanced management accounting |
Robert S. Kaplan
| 1989 | |