| Markets of one : creating customer-unique value through mass customization |
James H. Gilmore
| 2000 | |
| On the profession of management |
Peter F. Drucker
| 1998 | |
| Differences that work : organizational excellence through diversity |
Mary C. Gentile
| 1994 | |
| Command performance : the art of delivering quality service |
John E. Martin
| 1994 | |
| Seeking customers |
Benson P. Shapiro
| 1993 | |